Digital Radio Advertising Made Simple.
What is RadioUp™?
RadioUp™ is a premium service that makes it easy to run localized digital radio audio ads across premium radio publishers like Pandora, iHeartRadio, and TuneIn.
Target Like A Pro With RadioUp™
Easily target on hyperlocal or national levels. Target a local audience with options including location (State, County, City, Zip), language (English,Spanish), age group, gender, & music/talk genres, allowing you to fine-tune your campaigns & make your advertising more efficient than ever!
Not just that, you can now choose precisely what kind of listeners will be hearing your message based on their behaviour & target your ideal audience based on 50+ interests & statuses to select from! For instance, you can target parents, business owners, fitness enthusiasts, fashionistas or foodies, etc.
How does RadioUp™ work?
Advertise your business in 3 simple steps. It takes less than 10 minutes.
Step 1: Upload Your Audio
Or have us create a professionally-made advertisement for you.
Step 2: Choose Your Audience
Target listeners by age, gender, language, music genre, and location (including Zip Codes) for personalized messaging.
Step 3: Set Your Budget
Get over 16,500 ad plays for every $500 spent. At the end of the month you’ll receive a report on your ad’s performance.
Why RadioUp™?
Premium Inventory.
Aggregated inventory from premium digital radio publishers helps you reach your specific target audience.
Reasonable Rates.
Be up and running quickly with a low $500 minimum spend
Extended Reach.
Adding digital radio advertising to your campaign allows you to reach listeners anywhere they are listening throughout the day.
Why Digital Radio?
More people stream music, podcasts, and news than ever before. Wouldn’t it be great for your ads to reach them whenever and wherever they are listening?
%
Digital Radio’s monthly reach of Americana ages 25 to 54 (Edison Research)
Time Americans spend every day on streaming media. (Nielsen)
Unique monthly listeners in publisher’s network (Internally reported figures)
Higher recall for audio ads compared to display. (Nielsen)
Get Started Now!
Advertise your business in 3 simple steps. It takes less than 10 minutes.
Don’t have an audio ad?
No problem, we can create one for you!
We make it easy to create a professional digital radio ad and get your campaign up and running quickly. Just submit a script, select background music, and voice-over preferences, and we’ll deliver your ad in 1 – 2 business days.
Frequently Asked Questions
General Information
What is RadioUp™?
How do I get started?
How to choose the right industry for my account?
If I live outside the US, can I run ads?
Can I partner with RadioUp™?
Is it okay to advertise CBD products?
Billing and Payment
How do I pay?
What is the minimum spend amount
How much does RadioUp™ cost?
How often will I be billed?
How do I pay for each campaign?
Do you allow alternative payment methods for bigger spenders?
What currencies do you accept?
Where can I see my past charges?
Targeting
What targeting options are available?
How can I target by location?
How can I target by zip code?
How can I target by music genre?
Can I advertise on podcasts?
Can I run a Spanish language audio ad?
Campaign Creation
How to set the right budget for my campaign?
- Setting the right budget can be a key aspect for running a successful campaign. Here are the most important things to know about how campaign budgeting works in RadioUp™:
- Minimum campaign budget is $500.00.
- Budgets can range from the minimum up to several thousands.
- The budget you set is distributed throughout your campaign duration.
- Your budget will dictate how many listeners and impressions
- You’ll only be charged for your actual campaign spend. We do that gradually until the budget is reached or the campaign ends.
How does campaign scheduling work?
- You can set the dates and times you want your campaign to automatically start and finish
- Hourly scheduling is a simple way to define the precise time of day and days of the week you want your ads to run as part of your campaign. Just let your sales representative know when you want your audio ad to run when you set-up your campaign.
Where will my campaigns run?
Currently, our partners include Pandora, iHeartRadio, and TuneIn. The impression distribution of your ad campaign can vary depending on the targeting criteria you set.
Can I select a single publisher?
You are not able to select a single publisher at this present time.
How do my ads get approved?
How many impressions and listeners will I reach with my targeting criteria?
How to optimize targeting if my audience is broad?
How to fix targeting when my audience is too narrow?
When creating new campaigns in RadioUp™ it is important to acknowledge when your targeting is too strict resulting in a very narrow audience
Fixing this is very easy and you have two major options:
- Extend your campaign duration
- Allow us to broaden your targeting criteria for your campaign.
What are your audio ad specs?
If you have an audio ad ready or you can create one yourself, you can send it to your sales representative
It must be 30 seconds or less in one of the following supported formats:
- mp3
- wma
- wav
How long will my ad run?
You can select your campaign start and end dates when setting up your audio campaign.
Reporting
What kind of reporting do I get?
How do you calculate LTR?
The LTR (listen-through-rate) represents the percentage of ad plays that were listened to in its entirety.
For example, if your LTR is being shown as 97%. That just means 97% of those who listened to your ad, heard it the whole way through.
Ad Creation
How do I request an audio ad?
What if I'm unhappy with my ad, can I ask for a revision?
Can you help me write my audio ad script?
Can I use my own background music for my ad request?
Do you offer translation services?
Campaign Management
Why did my campaign end up not spending the entire budget?
Campaigns usually meet their budget objectives. However, sometimes actual spend may be lower than the budget goal.
Here are some possible reasons why this may happen:
- Narrow targeting
- Aggressive hourly scheduling
- Issue with payment
- Ads being blocked.
How is my budget distributed throughout my campaign duration?
Our systems strive to distribute your budget evenly across your campaign dates.
For example, if you set a $500 budget for a campaign to run for a number of 5 days, you can expect to record an actual campaign spend of roughly $100 each day.
Please be aware of the following:
- Spending your entire budget depends on your targeting rules.
- Budget distribution is dependent on listeners and may not be exactly equal every day.
- If you target a very narrow audience, you may end up spending less.
- The budget you set is your max budget – you will never pay more.
Can I edit my ad campaign after launch?
Yes but we prefer to set up and let it run to get the best out of it.
Can I pause or stop my ad campaign after launch?
We recommend against it but we can pause your campaign if absolutely necessary.