In today’s day and age, content is not just the king, but the entire kingdom altogether. Whether its beauty or even artificial intelligence, without superior quality content, success is always distant. One of the reasons why content is so important and impactful is because it helps connect the brand with the audience. From a simple copy that goes out to the videos, ads and anything and everything functions seamlessly with the help of content. So, how can you ensure that your content keeps making its mark, now and even in 2022? Well, read ahead to be privy to the secret tips.
Originality Is The Key
This one is an understood tip, but nevertheless, we are putting it out there because it is exceptionally vital. Now, let’s say, you type a query on a search engine saying, “How To Ensure Your Content Stands Out Now And Also In 2022.” Imagine, the first page fetches you 10 results where everyone is copying and pasting the same thing but with a different style of writing. You will only follow the page that came up with the said content first because it shows their knowledge and skills. But, will you again go back to the other pages, no!
You know they don’t believe in originality, so, why will you believe in them? When you curate original content, it builds a sense of trust and credibility among your consumers. And, it’s an important aspect because it helps build a loyal community.
Don’t Forget The Visuals
While the content is the key, you need to ensure that the visuals you use are appealing because that’s what will promote your consumer to checkout the content piece written by you. Imagine, you come across a badly designed social media post, you will just cross through even though they probably had valuable information. So, the visuals that support the content must resonate with your brand and must be aesthetically pleasing.
Provide Actual Value
One of the things that is making rounds these days is the clickbait heading with zero value. For instance, you might have seen articles like, Guaranteed Ways To Gain Instagram Followers With These Simple Steps. But, when you open that said article, they will give you a generic set of tips, which you most probably already know. Now, even though they gained the necessary traction for that said article, the end result is that they end up losing trust and credibility. So, don’t go down that lane.
Highlight Your Strengths
Despite being in a similar niche or industry, every individual brings something unique to the table. Now, let’s say, you are into content, but are looking to build your brand. Now, the first thing you would probably do is check out your competition. Yes, that’s great and totally necessary. But, that’s it. You shouldn’t take any ‘inspiration’ from them. Maybe you want to strengthen your LinkedIn profile. So, share your knowledge, up and downs, tips, and more with your audience. Even if it takes time, rest assured, you will fulfil your goals.
However, if you end up copying or getting inspired from your peers or competitors, even if you taste instant success, it won’t stay too long.
Don’t Write Just For The Sake Of Writing
Let’s continue the above example. You are trying to build a name for yourself on LinkedIn or on a blogging platform. Now, there are days when you run out of ideas or your mind is just blank. During these days, take it slow, it’s okay. Don’t post things just for the sake of posting things. This will not help you. Instead, always put forward valuable content, which will ensure that your audience will consume everything you put out and even wait for your posts or blogs.
Reach Out To Your Network
We have seen so many brands and individuals who shy away from sharing the content on social media platforms. If that’s the case, you are losing out because sharing your content with your network will only elevate your online presence.
Short Sentences
Short crisp sentences make sense in today’s fast paced world. No one has the time to read humongous sentences. People will probably skip your content in that case and move on to something else. The attention span of individuals today is short. Therefore, what you need to do is bring short and interesting sentences to hold that attention together.
Add Free Stuff Wherever Possible
Have you ever seen anyone say no to something that’s free? We are almost certain that your answer is no. So, when you include free stuff in your articles, it will make your user want to check out the article. It can be anything from a checklist to a recipe, ebooks, and more. Again, it should be something of value. At the end of this article, you will see the best example of a checklist, keep reading.
Have Solid Sources
In today’s day and age where anything can be verified with just one click, it is essential to ensure you put out authentic stuff. If you can, always cite your sources. This will again build credibility and trust among your readers.
Finally, always make sure you proofread your content. That’s one of the most important steps that writers forget to do. These were some of our simple yet effective tips to ensure your content stands out in 2022!
CHECKLIST FOR A PERFECT BLOG POST
- Choose a topic that’s currently trending or evergreen ()
- Understand the purpose of the article and write accordingly ()
- The headline should be catchy and should convey the gist of the article ()
- Make sure your opening paragraph generates interest in the user ()
- Have two-three keywords ()
- Write at least 350 words
- Try to use active voice as much as possible ()
- Use subheadings ()
- Conclude the article well ()
- Have the right images and graphics ()