Paid ads or PPC are an excellent source of advertisement to drive high-quality leads for your business. PPC visitors are 50% more likely to convert into customers than organic traffic. That is how powerful PPCs are and they can work wonders for your business if you use them correctly.
Why use PPC correctly or carefully?
Because they can quickly become expensive if you are not careful. So, how do you make sure ads drive traffic and increase business without breaking the bank?
Thanks to the multiple digital platforms, you can tailor your ad types making it possible to work towards your business goals. Traditional media is costlier than digital media anytime. Hence, by going digital you are already saving a fortune.
If you are not sure which ads are the best for your business, you are on the right article. In this article, you are going to explore the way to create effective ad campaigns on a tight budget and get your business in the spotlight. With the types of ads, you are going to find here, you will only have to mix and maximize according to your need.
How effective are paid ads?
There are several types of paid ads, but how effective they are going to be for your business is the question you are interested in.
First, let’s have a look at this staggering stat – there are more than two billion people on social media every day. These people spend more than 135 minutes per day on any social media platform.
Because of this stat, businesses of all sizes and shapes advertising on Facebook have doubled in recent years.
Unlike traditional advertising, paid ads allow you to integrate big data and machine learning to find, target, and reach your audience effectively. The platforms where you want to advertise are designed to facilitate your advertising campaigns be it increasing brand awareness, website traffic, and/or more lead generation.
Paid ads are a wonderful marketing tool especially if you are looking for reach, engagement, and sales on social media platforms.
Here are the four top benefits to use paid social media advertising for your business:
- Extend reach: To achieve the greatest reach, you only need to find where your audience spends the most of their time. Once you pinpoint it, you align your social media strategy with behavior of your audience.
- Budget-friendly: Every social media platform is unique and hence, each platform has a PPC payment model. And the common point is, you only pay when the user takes the action you want. This way, you can refine your targeting and drive huge traffic and increase ROI.
- Brand awareness: 80 percent of users at least follow one brand on Instagram. This stat shows social media advertising is great for exposure.
- Content: Content is king and social media is an ideal way to distribute your content. Ads for content drive web traffic, boost engagement and improve overall ROI.
Types of Paid ads
Google AdWords
These ads appear in Google search results where there is a high probability of users clicking on them. These ads work great even without any SEO strategy.
Facebook Ads
Facebook is the most popular social network and active users access it almost eight times a day.
Display Ads
These ads appear on Google’s partner websites and sport a photo and text to drive traffic. Use them to target specific types of people who are interested in your brand.
Gmail Promotion Ads
With Gmail promotion ads, you directly approach your target audience in their inbox. These ads appear just like other emails but have an ad tag and bold subject line.
Instream Ads
These are ads that appear in videos on YouTube. 63 percent of users regularly watch YouTube and hence, it is a great opportunity for you to take advantage of instream ads.
Does Google AdWords really work?
When someone searches the query, Google finds every keyword. This is good for those who have optimized their SEO.
Google AdWords, however, ignore searches that are not eligible like different regions, policy violations, etc. This puts your business on higher ranking but this will include bid, ad quality, ad rank thresholds, and search context.
If you bid properly, display quality ads, and use keywords that your target audience searches, Google AdWords will work its magic for your business.
How to choose PPC type?
This question boils to what kind of market you are in, where are your target audience, what is their behavior pattern, what is your budget, etc.
Once you answer these questions, you will find your PPC platform because every platform is unique and hence, you also need a unique strategy to make the most out of your marketing campaign.