The introduction of new techniques and technologies impact digital marketing strategies all the time. The ongoing Covid19 pandemic has altered the scenario as businesses around the globe are left grappling to find concrete marketing strategies. The pandemic has upended the ways of business. With a jump in online deliveries and employees working from home, the strategies for marketing this year have gone for a spin.
The two factors defining the marketing strategies in 2021 are addressing the issues and tailoring content for personal appeal and engagement, and fine-tuning SEO and structure of the campaigns to satisfy customers.
To sum it up, online presence is the key to success this year.
How digital marketing strategy impacts a business?
Established brands always have marketing strategies in place to counter shifting marketing conditions. Also, budget is something that is not an issue for such giants. Startups and SMBs, however, struggle to find strategies that will work for them and that too at a minimal budget.
Here some benefits of digital marketing strategy:
- Increase customer loyalty: Frequent communication with customers builds trust and thereby, loyalty. Can be achieved via personalized emails or social media posts.
- Right customers: When campaigns address the target audience, a business has higher chances of making sales. The right audience brings leads that are easy to convert as the customers are already interested in the product or service.
- Consistent lead: As campaigns are designed to cater to a specific group of people, the leads are generated consistently over time. It turns traffic into brand enthusiasts which is a great asset for any business.
- Credibility: Gain quick credibility via the internet. Content published by a brand is viewed as credible when people trust it. by addressing doubts, concepts, and queries, a business builds its credibility and gets ranked higher in the organic SERPs.
- Engage customers at every level of the sales funnel: Customer journey is vital to make sales possible. By understanding and analyzing a customer, businesses can engage that customer and guide him throughout the journey. Engage customers and resolve their questions and objections to influence their purchasing decisions.
Startups and SMBs can benefit a big time by implementing digital marketing strategies as giants and big companies do.
What are the top 5 digital marketing strategies for 2021?
Online Engagement & Retention
The Covid19 pandemic has altered the purchasing scenario. More and more people are spending time online. Businesses should be prepared to put more resources and time into online presence and online marketing strategies.
This can be achieved by engaging customers directly. As retention has become a challenge, constantly providing valuable information, businesses can generate leads and make sales.
Authentic Content Marketing
Original content is the ticket to rank higher in SERPs and also, to engage customers and be seen as a credible company. Authentic content is a powerful marketing tool that creates a buzz in the niche.
A business needs to write about topics that interest its customers. This creates awareness and augments the brand’s loyalty. To be seen as a thought leader in the industry, the content needs to show more than a sales-oriented approach.
Blogs on the website, social media posts, or personalized emails are some examples of authentic content.
Google Listings & Local SEO
Due to travel restrictions and disturbed supply chains, local SEO has been more important for businesses. Ensuring local listings are verified is the most crucial step businesses can take this year. This approach limits business radius, but businesses can penetrate deeper into the local market.
Google My Business listing offers key information about working hours and products or services. By keeping listings updated, customers are enabled to know any changes businesses are making in their schedule.
Influencers
As the name suggests, these people influence the users on various social media platforms. They gain followers by producing quality, engaging content. Influencers are on Instagram, YouTube, Facebook, Twitter, etc.
Businesses can approach them and ask them to convey messages that are relatable to the users. By targeting customer behavior, the brands can leverage the influencer’s position and easily connect with the audience to promote their products and services.
Thanks to the pandemic, there is a rise in influencers.
Video Ads
Video consumption has witnessed a steep spike. It is becoming a popular choice of content consumption and businesses can leverage this trend to increase their traffic. Shoppers are often reported to buy a product after seeing it in a video.
Pair this strategy with influencers to make a big impact on customers’ behavior.