Content writing is strategic planning to rank higher on SERPs and get the most out of your marketing efforts. Since search engines use complex algorithms weighing an array of factors to rank pages, you need to know how to create content that ranks. Though, for writing content that ranks, you need to understand SEO.
In today’s article, we will explore the top 5 online content writing tools that can help you boost your visibility and improve ranking.
These tools are designed to help you save time and labor, and impact your business by improving your engagement with readers.
You can use them to write blog posts, articles, video and podcast scripts, and even for specific content suitable for platforms such as Twitter and Reddit.
How to boost your engagement?
Even though you start using these online tools, the basics of writing will not change. Hence, you need to understand the base for all kinds of online content that you are planning to publish.
Here are few pointers to keep in mind while writing:
- Audience: Target audience is vital for your engagement. If you want to connect with people and rank higher on SERPs, the best way is to understand what your readers want from you. What type of content do they prefer? Once you know that, you need keywords. With content type and keywords, you can draft powerful, impactful, and useful content for your audience.
- Competitors: Know what your competitors are doing. What type of content are they posting that is getting more engagement? Once you figure it out, start creating similar content and see your reader base grow.
- Headlines: Most of the time, you will be tempted to skip headlines and start writing the main body. Remember, however, that headlines are more important than the main body. Headlines are the first thing a reader sees. If it is catchy, the reader will read your main body content. Hence, focus on headlines first and then on other aspects.
- Niche: It is not set in stone that you should write only for a niche. Trying and experimenting with niches is always a good idea before committing. You will gain a different perspective of content that works in one industry and doesn’t in another. This will help you understand what type of content you want to write and enrich your readers.
What are the top 5 online content writing tools in 2021?
Grammarly
Grammarly is a writing aid that detects grammar, spelling mistakes, punctuation, style, etc. It also suggests word choice and tone to enhance your writing. By analyzing rational and research-based suggestions, Grammarly is one of the best writing aid in the market today.
The tool is available as an independent software or as an extension of Chrome and Word. You can get started with a free plan and avoid a lot of errors.
BuzzSumo
An analytical tool helping you figure out what type of content people are sharing. It has reach to analyze content across the platforms and hence, enabling you to understand trends over the past days, months.
With this tool, you can efficiently draft content that would be shared on various platforms.
Hubspot’s blog topic generator
Sometimes you run out of steam and there is no topic to write about. That is where Hubspot’s blog topic generator comes in and saves the day. With this tool, you are not restricted to one niche. Brainstorm ideas about what to write and how the framework of the content is going to be.
With just a noun, this tool empowers you with a whole topic you can write about. And the best part about this tool is, it is absolutely free!
Answer the Public
With this, visualization of questions people have asked on Google pops on your screen. How impactful is that? With Answer the Public, you can get access to snippets. This little tab near the top of the page is where keywords are highlighted in the question asked by the people.
With this tool, you can write highly targeted content that directly answers questions asked by people. Therefore, you get organic traffic.
Yoast SEO
A WordPress plug-in offering real-time feedback for optimizing your content using WordPress. This tool encourages you to complete on-page SEO tasks for each type of content you create.
Yoast SEO makes suggestions for improvement and helps you manage all on-page SEO requirements in real-time.